Cai, ShixinShixinCai2014-02-122014-02-122012http://hdl.handle.net/20.500.11861/1557Thesis (B.A.) -- Hong Kong Shue Yan University, 2012.Includes bibliographical references (leaves 35-38).38 leavesengBlogs China Hong Kong.Internet in public relations China Hong Kong.The role of bloggers in public relations strategy : an exploratory study in Hong Kong = 博客在公關策略中的角色 : 香港個案初探博客在公關策略中的角色 : 香港個案初探.Thesis