The future of relationship marketing in a Chinese environment - Using the banking industry as an illustration

Dr. LAM Che Fai, LubanskiLubanskiDr. LAM Che FaiKong, Yuen Shan GillianYuen Shan GillianKong2017-07-192017-07-192008Shue Yan Academic Journal, 2008, no. 4, pp. 372-387.9628719807http://hdl.handle.net/20.500.11861/4251enThe future of relationship marketing in a Chinese environment - Using the banking industry as an illustrationPeer Reviewed Journal Article