Dr. ZHOU QiangZhao, XuenianXuenianZhaoPan, XiaXiaPan2017-07-142017-07-142014International Journal of Business and Management, 2014, vol. 9(5), pp. 88-95.1833-3850http://hdl.handle.net/20.500.11861/4222Open AccessBased on the characteristics of short-life-cycle products and the current status of China's flower industry andapparel industry, this paper analyzes the two most commonly used supply chain models, the direct selling–fixedpoint mode and the wholesale–agent mode. In addition, within the framework of growth/share matrix (BCGmatrix), supply chain models for four categories of enterprises (slim-dog enterprise, problem-enterprise,cow-enterprise and superstar-enterprise) were proposed and analyzed.enShort-Life-Cycle ProductsSupply Chain ManagementE-CommerceBCG MatrixNews Vendor ModelPeer Reviewed Journal Article10.5539/ijbm.v9n5p88