Cheng, Long HimLong HimCheng2016-10-272016-10-272016http://hdl.handle.net/20.500.11861/3415"16th January 2016"Cover title.Hong Kong Shue Yan University. Dept. of Economics and Finance.Thesis (B.A.) -- Hong Kong Shue Yan University, 2016.Includes bibliographical references (leaves 34-39)39 leavesengZara Ltd.Fashion merchandising Case studies.A study of Spanish entrepreneurship in fashion industry : the case of ZARAThesis