It’s engaging! uses and gratifications of Chinese youths on advergames

Lee, Pui YuenPui YuenLeeProf. LAU Kung Wong, NickNickProf. LAU Kung Wong2024-05-222024-05-222016Lee, P. Y., & Lau, K. W. (2016 Jul 1). It’s engaging! uses and gratifications of Chinese youths on advergames. ICORIA 2016, Ljubljana, Slovenia.http://hdl.handle.net/20.500.11861/9997enIt’s engaging! uses and gratifications of Chinese youths on advergamesConference Paper