2025-07-142025-07-14http://hdl.handle.net/20.500.11861/13226Speaker: Prof. Oliver H. M. Yau (Honorary Professor, The Open University of Hong Kong)<br> Abstract<br> The definition of authenticity in this talk is very different from the literature on marketing as it is derived mostly from the Chinese literature. There are three cores in this talk. Firstly, I will explain the differences between a brand name (品牌) and a famous brand (名牌). Then I will define authenticity in a layman term. Thirdly, a model of authenticity in term of its four dimensions will be presented. The model, which draws heavily from Taoism and Buddhism will be illustrated using examples of various famous companies or brands in Hong Kong such as MTR and HSBC.Seminar