Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs

Prof. LAU Kung Wong, NickNickProf. LAU Kung WongLee, Pui YuenPui YuenLee2024-05-222024-05-222016Lau, K. W., & Lee, P. Y. (2016 Jul 1). Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs. ICORIA-2016, Ljubljana, Slovenia.http://hdl.handle.net/20.500.11861/9996enFacilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsConference Paper