Lee, Pui YuenPui YuenLeeProf. LAU Kung Wong, NickNickProf. LAU Kung Wong2023-05-222023-05-222020Change Management: An International Journal, 2020, vol. 20(1), pp. 1-162327-91762327-798Xhttp://hdl.handle.net/20.500.11861/7843The study of advertising professionals’ roles on building organization-client relationship has received little focused attention in prior research especially in the social media advertising era. This article looks at the change of organization-client relationship in the social media era from advertising professionals’ perspectives. The findings identified a “change” of organization-client relationship in this digital era. This study may not be able to describe the pros and cons of adopting social media advertising; however, it was clear that this perceived misconception on the part of the clients contributed to a degree of distrust in organization-client relationships.enAdvertising ProfessionalsManagement ConflictsSocial MediaChange ManagementPeer Reviewed Journal Article10.18848/2327-798X/CGP/v20i01/1-16