Digital media shape digital advertising creatives? a discussion on social media and creatives

Lee, Pui YuenPui YuenLeeProf. LAU Kung Wong, NickNickProf. LAU Kung Wong2024-05-222024-05-222013Lee, P. Y., & Lau, K. W. (2013). Digital media shape digital advertising creatives? a discussion on social media and creatives. American Academy of Advertising (AAA) International Conference 2013.http://hdl.handle.net/20.500.11861/10003enDigital media shape digital advertising creatives? a discussion on social media and creativesConference Paper