Chinese subjective concern of marketing strategies: A survey of the consumer behavior in Hong Kong

Dr. YUEN Wai Kee, ThomasThomasDr. YUEN Wai KeeCHU Wan Ling2024-04-192024-04-192010Yuen, W. K., & Chu, W. L. (2010 Sep 10). Chinese subjective concern of marketing strategies: A survey of the consumer behavior in Hong Kong. 2010 Global Marketing Conference, Tokyo.http://hdl.handle.net/20.500.11861/9516enChinese subjective concern of marketing strategies: A survey of the consumer behavior in Hong KongConference Paper