Guanxi in relationship marketing of China's foreign banks: A marketing research to echo business anthropology

WAN Yee Yin, AdolphusAdolphusWAN Yee YinIp, Marco P. L.Marco P. L.Ip2018-06-062018-06-062014International Journal of Business Anthropology, 2014, vol. 5(2), pp. 44-66.http://hdl.handle.net/20.500.11861/5224enGuanxi in relationship marketing of China's foreign banks: A marketing research to echo business anthropologyPeer Reviewed Journal Article