覃碧盈2012-09-212012-09-212007http://hdl.handle.net/20.500.11861/2759Title from colophon.Thesis (B.A.) -- Hong Kong Shue Yan University, 2007.ii, [7] leaveschi外購劇集在港的強打宣傳攻略English title from cover : Promotion techniques of the overseas TV series in Hong Kong.Thesis