Dr. CHAN Chi Keung, AlexAlexDr. CHAN Chi KeungWong, Wai KitWai KitWong2017-02-212017-02-212015In Ma, W. W. K., Yuen, A. H. K., Park, J., Lau, W. W. F., & Deng, L. (Eds.) (2015). New media, knowledge practices and multiliteracies: HKAECT 2014 International Conference, (pp. 33-41). Singapore: Springer.9789812872081http://hdl.handle.net/20.500.11861/3910This experimental study examined the effect of a brief media preventive intervention on help-seeking attitudes among college students in Hong Kong. Sixty local university students aged 17–23 were recruited and randomly assigned to either the experimental group or the control group. Participants in the experimental group (media intervention group) watched a video clip containing a mental health preventive message while participants in the control group watched a neutral video clip without any preventive message. Attitudes toward seeking help from mental health professional were measured before and after the media intervention. The results found that help-seeking attitudes of the experimental group slightly increased from the pretest (M = 6.20, SD = 2.25) to the posttest (M = 6.97, SD = 2.09). Nevertheless, there was no significant difference on the changes in help-seeking attitudes between the experimental group and the control group.enMedia InterventionHelp-Seeking AttitudesMental HealthBook Chapter10.1007/978-981-287-209-8_4