Shopping excitement and satisfaction : the Pokemon Go effect

鄭詠芝2017-05-052017-05-052017http://hdl.handle.net/20.500.11861/4092"15th January, 2017"Cover title.Thesis (B.A.) -- Hong Kong Shue Yan University, 2017.Includes bibliographical references (leaves 52-60)v, 72 leavesengConsumer behavior China Hong Kong.Shopping excitement and satisfaction : the Pokemon Go effectThesis