Liu, OuOuLiuChong, W. K.W. K.ChongMan, K. L.K. L.ManCHAN Chi On2021-02-072021-02-072016Proceedings of the International MultiConference of Engineers and Computer Scientists, 2016, vol. II.97898814047632078-09582078-0966http://hdl.handle.net/20.500.11861/6220https://www.iaeng.org/publication/IMECS2016/IMECS2016_pp665-667.pdfThere are huge amounts of data produced and accumulated in the business world. Current computer techniques have made it possible to store, process and analyze the big data. Business firms and other organizations are interested in discovering new business insight through Big Data Analytics (BDA) to increase business performance. This paper will discuss the application of BDA in various business situations and possible challenges.enBig Data AnalyticsBusiness AnalyticsSocial Network AnalysisConference Paper