Prof. LEUNG Wing Chi, LouisLouisProf. LEUNG Wing ChiZheng, Cindy PeiCindy PeiZheng2019-03-082019-03-082012In Zheng, Y. (Ed.) (2012). Encyclopedia of cyber behavior v. 1 (pp. 200-211). United States: Information Science Reference.9781466603158http://hdl.handle.net/20.500.11861/5664This article reviewed Net Generation attributes and examined how these attributes are linked to cyber behavior. Net Geners are global citizens and emotionally open. They believe deeply that they have rights and freedom to information and learning. Being technologically savvy, they are natural collaborators in school projects, entertainment, and work. Net Geners are also prosumers, which means that aside from being frequent consumers, they can co-produce, and co-create contents, products, and services with interested parties. The ability to customize and peronalize a product or an application is important to the Net Generation. Net Geners expect speed and instant gratificantions in everything they do and are good at multitasking. The Net Generation is impatient, and Net Geners think that e-mails are too slow, as they are asynchronous. How these attributes are linked to Net Geners' learning, entertainment, and social relationships is discussed.enBook Chapter