Prof. LAU Kung Wong, NickNickProf. LAU Kung WongLee, Pui YuenPui YuenLee2024-05-222024-05-222014Lau, K. W., & Lee, P. Y. (2014 Jun 27). The use of stereoscopic 3D virtual reality in fashion advertising and retailing. ICORIA 2014, Amsterdam.http://hdl.handle.net/20.500.11861/9999The study explores the impacts of implementing stereoscopic 3D virtual reality technology for fashion advertising and retailing. We established a stereoscopic 3D fashion show interface for both a research protocol and a free-to-attempt advertising platform. Reflections from audiences praised a stereoscopic 3D fashion show experience built a strong sense of telepresence and a hedonic experience, which enriches product information and arouse purchase intention, which is consistent with suggestions by other research in fashion retailing.enConference Paper