Prof. CHAN Ching, SelinaSelinaProf. CHAN ChingLang, GraemeGraemeLangRagvald, LarsLarsRagvald2017-09-192017-09-192005Interdisciplinary Journal of Research on Religion, 2005, vol. 1, pp. 1-27.90041459741556-3723http://hdl.handle.net/20.500.11861/4468Temples in China participate in the competition for believers and are active players in the religious economy. The managers of the most successful new temples engage in strategic decision making about marketing, promotion, innovation, and public activities to increase the visibility and appeal of their temples. We illustrate with examples and data from our studies of eight new temples to the deity Wong Tai Sin (Huang Daxian) in Guangdong and Zhejiang between the late 1980s and 2004.enPeer Reviewed Journal Article1