Dr. HUNG Chor Kin, EdwardEdwardDr. HUNG Chor Kin2018-05-242018-05-242018In Ho, A. (Ed.) Advances in communication of design: Proceedings of the AHFE 2017 International Conference on Human Factors in Communication of Design (pp. 126-131). Springer International Publishing.9783319604763http://hdl.handle.net/20.500.11861/5190Recent studies reveal the importance of ontology in new media studies. However, there is not yet a commonly agreed new media ontology for media studies researchers and practitioners. Some scholars regard this insufficiency as the impracticality of localization in the existing ontologies concerning new media. We contend that a weak ontology that allows localization to happen should be carefully examined when developing a new media ontology. This paper is to disclose this potential of weak ontology to the new media community.enConference Paper10.1007/978-3-319-60477-0_14