杜松華陳揚森柯曉波博士蔣瑞新2024-09-052024-09-052017管理評論, 2017年, 第29卷, 第6期, 第264-272頁.1003-1952http://hdl.handle.net/20.500.11861/10441目前傳統農業處於向"互聯網+生態農業"轉型升級的關鍵時期,貫徹可持續發展理念,走"互聯網+生態農業"永續發展道路具有重大意義.我國以農業為主的欠發達地區如何在可持續發展概念指導下,選擇科學的適用的發展模式,提升社會經濟和生態效益,是現代化農業發展的熱門議題.本文從永續發展概念出發,結合社會影響金字塔底層財富與適用技術理論,提出"互聯網+生態農業"永續發展模式的具體思路,並通過對"廣東綠谷"河源國家級農業示範區燈塔盆地進行實地考察與分析,總結出永續發展四項原則及九個特性.本文的結果為實現農業產業化轉型升級提供理論基礎和實踐指導,同時也為其他相同地域特徵的轉型發展提供借鏡作用.<br> It is significant to carry out the concept of sustainable development and follow the road of“Internet plus eco-agriculture”when the traditional agriculture is at the key period of transition today． It is a hot issue to study how to choose the scientific and appropriate development model to improve the social，economic and ecological benefits for those underdeveloped agriculture-based regions． In this paper， based on the concept of sustainable development，social influence theory，fortune at the bottom of the pyramid theory and appropriate technology theory，we put forward specific ideas of“Internet plus eco-agriculture”sustainable development model and sum up four principles and nine characteristics of sustainable development by a field research of the National Agricultural Demonstration Zone lighthouse basin in“Guangdong Green Valley”Heyuan． The results of this paper not only provide theoretical basis and practical guidance for the implementation of agricultural industrialization transformation and upgrading，but also provide reference for other areas with the same geographical characteristics.zh-CN“互聯網+生態農業”可持續發展社會影響理論金字塔底層財富理論適用技術理論"Internet + Eco-Agriculture"Sustainable DevelopmentSocial Influence TheoryFortune At The Bottom of the Pyramid TheoryAppropriate Technology TheoryPeer Reviewed Journal Article