2025-08-272025-08-27https://ra.lib.hksyu.edu.hk/metrics/network_graph.php?uuid=91c43105-00d0-4831-9475-cf929e12a9fchttp://hdl.handle.net/20.500.11861/24689Channel StrategiesCustomer ParticipationDigital PlatformInterfirm Relationship ManagementInternational BusinessMetaverseSocial Media MarketingDr. TSE Sin Yan, Fiona