Dr. CHU Tsz Hang, KenKenDr. CHU Tsz HangYeo, Tien Ee DominicTien Ee DominicYeoLi, QiqiQiqiLi2025-08-112025-08-112024Chu, T. H., Yeo, T. E. D., & Li, Q. Q. (22 Jun 2024). The persuasive effects of personalized advertising: A meta-analytic review. 74th Annual Conference of International Communication Association, Gold Coast, Australia.http://hdl.handle.net/20.500.11861/24469enThe persuasive effects of personalized advertising: A meta-analytic reviewConference Paper