Dr. LEE BernardYau, Oliver. H. M.Oliver. H. M.Yau2019-02-252019-02-252018Journal of Euromarketing, 2018, vol. 27(3-4), pp. 153-168.1049-64831528-6967http://hdl.handle.net/20.500.11861/5585https://www.researchgate.net/profile/Bernard-Lee-8/publication/351710341_Forbearance_in_the_Chinese_Business_Setting/links/642560e966f8522c38e2c982/Forbearance-in-the-Chinese-Business-Setting.pdfThis paper aims to conceptualize Ren in the Chinese context, which is also named as forbearance in the Western world. As the literature review on Ren is definitely different from forbearance in the Western, business managers and practitioners need to pay more attention to the delivery of the service and doing business in the Chinese organization. This study explores the significance of Ren and categorizes Ren into seven dimensions, which serves to gauge the difference between Ren with Western forbearance. After business implications are discussed, limitations are introduced, and suggestions for future research are madeenChinese BusinessForbearanceDelivery of The ServiceChinese RenPeer Reviewed Journal Article