Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising Agency

Lee, P. Y.P. Y.LeeProf. LAU Kung Wong, NickNickProf. LAU Kung Wong2023-05-252023-05-252014Open Journal of Industrial and Business Management,2014, 2, 33-38http://hdl.handle.net/20.500.11861/7868enStudying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising AgencyPeer Reviewed Journal Article