Lee, P. Y.P. Y.LeeProf. LAU Kung Wong, NickNickProf. LAU Kung Wong2026-06-162026-06-162012Lee, P. Y., & Lau, K. W. (6-8 Jul 2012). How do advertising agencies response to the rise of social media. 12th International Conference on Knowledge, Culture and Change in Organization, University Center Chicago, Chicago, USA.http://hdl.handle.net/20.500.11861/27457enConference Paper