杜松華柯曉波博士易虎胡少如2024-09-052024-09-052017廣東工業大學學報, 2017年, 第4期, 第1-11頁.1007-7162http://hdl.handle.net/20.500.11861/10442如今,行動社群媒體成為了滿足人們資訊交流與分享等需求的綜合平台,企業和政府都希望提升社群媒體競爭力來獲得競爭優勢.而現有行動社群媒體競爭力研究仍不多,傳統社群媒體相關研究大多關注科技依賴(如:人機互動)或社會建構理論視角,結合二者的相關研究將成為未來的重要方向.為進一步推動行動社群媒體競爭力研究的發展,本文從競爭力形成因素轉變規律和社會經濟影響3個研究方向對國內外相關文獻進行了總體的回顧與分析.同時,分別從人機互動與社會建構理論觀點對社群媒體競爭力的相關研究作進一步的分析與歸納,總結了人機互動理論觀點下的7個研究範疇與社會建構觀點下的3個研究類別.最後,根據所建立的社群媒體競爭力整體研究框架,為行動社群媒體競爭力研究的進一步發展提出若干研究方向與建議. <br> Nowadays, mobile social media have already become the all-inclusive platforms helping people to fulfill their various needs. Firms and governments are actively looking for new ways of leveraging mobile social media to obtain more competitive advantages. However, the volume of literature related to mobile social media popularity is yet limited. Current studies of the traditional social media are mainly based on the theoretical perspectives of either technology dependence or social construction. Through three research orientations, namely determining factors of popularity, laws of variance and socioeconomic influence, domestic and foreign related literature is first reviewed for the further development of research on mobile social media popularity. And then, drawn on the two theoretical perspectives, i.e., technology dependence (e.g., human-computer interaction) and social construction, a further analysis is conducted to summarize seven research areas of human-computer interaction perspective and three research categories of social construction perspective. The literature review results suggest that the combination of these two theoretical perspectives is likely to become a critical foundation for future studies related to (mobile) social media. Finally, according to the research framework of social media popularity, several possible research directions for the mobile social media popularity are discussed.zh-CN社交媒體競爭力技術依賴人機交互社會構建Social Media PopularityTechnology DependentHuman-Computer InteractionSocial ConstructionPeer Reviewed Journal Article