Willoughby, JessicaJessicaWilloughbyCouto, LeticiaLeticiaCoutoKang, SoojungSoojungKangRandall, JordynJordynRandallKirkpatrick, AlexAlexKirkpatrickDr. LEE Ka Lai, DanielleDanielleDr. LEE Ka LaiSu, YanYanSuBooth, AliciaAliciaBoothDomgaard, ShawnShawnDomgaard2026-01-172026-01-172020Willoughby, J., Couto, L., Kang, S., Randall, J., Kirkpatrick, A., Lee, K. L., Su, Y., Booth, A., & Domgaard, S. (20-26 May 2020). Encouraging action or perceived inadequacy? a content analysis of health and fitness influencers’ instagram posts. 70th Annual Conference of International Communication Association, Virtual.http://hdl.handle.net/20.500.11861/26538enConference Paper