From the “unlikely creative class” to “participatory exploitation”: MCNs and the evolution of Chinese wanghong production

Dr. LI Ruohan, RebeccaRebeccaDr. LI RuohanLin, J.J.Lin2026-09-022026-09-022026In Rojas, C., Braester, Y., & Li, J. (Eds.). (2026). The Oxford handbook of Chinese digital media. Oxford University Press.97801976746970197674690http://hdl.handle.net/20.500.11861/28778enFrom the “unlikely creative class” to “participatory exploitation”: MCNs and the evolution of Chinese wanghong productionBook Chapter