2025-07-142025-07-14https://ra.lib.hksyu.edu.hk/metrics/network_graph.php?uuid=63f262ad-1801-4197-ac25-74b2df1ff351http://hdl.handle.net/20.500.11861/14792Prof. Lau is an active researcher specializing in XR technology and related studies. He obtained his PhD in studying human/user experiences and virtual reality from the IoE, University College London (UCL), and finished his MSc and BA from the University of Hong Kong (HKU) and The Hong Kong Polytechnic University (HKPolyU) respectively. Prof. Lau’s interdisciplinary background encompasses virtual technologies, human-interaction research, design thinking, education and creative industries, making him a recognized expert in these fields. Prof. Lau has been working in various universities and tertiary institutes for over 28 years, where he has simultaneously engaged in the publication of high-end papers internationally. His publications contribute to the consolidation of related theories and explorations in the aforementioned areas. Until 2026, he had hitherto published almost 110 research papers in diverse internationally referred journals (including SCI, SSCI and ESCI journals), books, and invited book chapters and conferences (with the best presenter award). Likewise, Prof. Lau has been undertaking 23 research projects studying human-computer interaction, the use of virtual reality, augmented reality, serious games, and other interactive platforms for various purposes. Prof. Lau has been recognized as an international expert in the academic community across digital humanities, social sciences, creative industries, and technological domains, as highlighted by being various keynote speakers at international conferences and summits, being editor-in-chief and editorial board members for more than 10 journals. <br> Prof. Lau's contributions extend beyond academia. He is an advisor to UNESCO and has served as a chief examiner at the Hong Kong Examinations and Assessment Authority (HKEAA). He has been a subject specialist in the creative industry for the Hong Kong Council for Academic Accreditation (HKCAA) and a member of the British Education Research Association (BERA) and the Hong Kong Designers' Association (HKDA). Additionally, Prof. Lau has actively participated in government-related committees and NGOs, providing continuous consultancy in both formal and informal capacities. <br><br> <b>Professional Experiences</b> <br> <ul> <li>2024-Present Head of Department and Professor, Department of Applied Data Science, Hong Kong Shue Yan University </li> <li>Member of the University Research Committee (URC), HKSYU</li> <li>2024-Present-Programme Directors of the MSc in Game Development and Management and the BSc (Hons) in Digital Solutions for Entertainment and Game Applications, HKSYU</li> <li>2022-Present- Director of the Virtual Reality Laboratory, HKSYU</li> <li>2008-2020 Deputy Discipline Leader & Assistant Professor, Business Discipline, ITC, Faculty of Applied Science & Textiles, The Hong Kong Polytechnic University</li> <li>2005-2008 Assistant Professor, Communication Discipline, School of Design, The Hong Kong Polytechnic University</li> <li>2002-2005 AGDO/Team Leader of Educational Technology, Centre for Integrating Technology, The Hong Kong Education University</li> <li>2001-2003 Lecturer (PT), Division of BST, The City University of Hong Kong and HKU SPACE, The University of Hong Kong</li> <li>1997-2001 Prefect of Studies, Caritas Bianchi College of Careers</li> <li>1995-1997 Senior Art Director, Ad Centre Limited (4As)</li> </ul>UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)Digital Game SolutionsDesign Thinking & Creative Industries