Lai, Alan Ka HoAlan Ka HoLaiDr. LAI GabrielCheung, Jessica Choi-FungJessica Choi-FungCheungKwok, Chi-Wai RonChi-Wai RonKwok2025-10-082025-10-082025Lai, A. K. H., Lai, G. C. H., Cheung, J. C. F., & Kwok, C. W. R. (2025). Unleashing e-pet-health literacy to uplift duty of care and enhance provision of veterinary care. In Pacific Asia Conference on Information Systems (Ed.). PACIS 2025 Proceedings. Pacific Asia Conference on Information Systems, PACIS 2025, Kuala Lumpur, Malaysia. AIS.https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1113&context=pacis2025http://hdl.handle.net/20.500.11861/25879Many pet owners reported not taking their pets to veterinarians for at least 12 months. A lack of veterinary care for pets will lead to life-threatening consequences. This research-in-progress study proposes that enhancing pet owners’ e-pet-health literacy (ePL) can be a positive, proactive means to safeguard pets’ health and well-being. This study is the first to conceptualize and operationalize ePL. It examines the effect of ePL on pet owners’ duty of care (DoC), which in turn encourages the provision of veterinary care, i.e., veterinary clinic visits and expenditures. It also investigates to what extent pet owners’ gender, age, and work status affect the above relationships. This study is expected to enrich the literature on the impacts of information systems (IS) on pet healthcare. It suggests a scalable IS solution to inspire IS practitioners’ impactful input, solving long-standing pet healthcare issues faced by public policymakers and pet healthcare practitioners.enE-Pet Health LiteracyDuty of CareVeterinary CareThe Social Learning TheoryConference Paper