“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platform

Prof. LAU Kung Wong, NickNickProf. LAU Kung WongLee, Pui YuenPui YuenLee2024-05-222024-05-222017Lau, K. W., & Lee, P. Y. (2017 Jul 1). “Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platform. ICORIA 2017, Ghent, Belgium.http://hdl.handle.net/20.500.11861/9994en“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformConference Paper