Dr. YUEN Wai Kee, ThomasThomasDr. YUEN Wai KeeCHU Wan Ling2024-04-202024-04-202006Yuen, W. K., & Chu, W. L. (2006 Jun 30). What determines the self-reported expected Christmas and New Year holiday consumption behavior? a survey study in Hong Kong. EcoMod2006, Hong Kong.http://hdl.handle.net/20.500.11861/9520The determinants of consumption behavior are important sources of information for businesses, especially during the retail market peak season of the Christmas and New Year holiday period. In this paper we focus on relating self-reported expectations of happiness during the holiday season and self-reported expectations concerning the economic performance of Hong Kong to the expected consumption behavior over the holidays (the timing of such consumption and the level of expenditure ) using an ordered probit model. Data obtained from a survey conducted in November 2005 with 1206 randomly selected citizens in Hong Kong suggest the following conclusions. 1) The expected timing of holiday consumption is influenced both by expectations of happiness and by the expected economic performance of Hong Kong; 2) The expected holiday expenditure is influenced by expectations of happiness but not by the expected economic performance of Hong Kong. 3) The expected time of starting consumption for the holiday and the expected holiday expenditure are influenced also by gender, household income, age group and educational background.enConference Paper