Prof. YU Fu Lai, TonyTonyProf. YU Fu Lai2012-10-042012-10-0420099789628719969http://hdl.handle.net/20.500.11861/819Includes bibliographical reference (p.21-22).Scholars in diffusion of technology generally explain the adoption of an innovation in terms of psychological, cultural and social factors. This paper goes beyond these factors and explains the failure of accepting a novel idea in terms of intersubjective understanding. In particular, this study uses phenomenological approach to explain why Vincent van Gogh's paintings were rejected by his contemporaries but gained recognition over time.enVincent Van GoghDiffusion Of InnovationPhenomenologyIntersubjective UnderstandingOil PaintingWorking Paper