Dr. GAO Chong2026-07-152026-07-152021Gao, C. (9-13 Nov 2021). Viewing tradition through the lens of modernization: A case study of time-honored brand business in China. The International Union of Anthropological and Ethnological Sciences (IUAES) 2021, Yucatan, Mexico.http://hdl.handle.net/20.500.11861/28233enConference Paper