Prof. LAU Kung Wong, NickNickProf. LAU Kung Wong2023-06-062023-06-062023Virtual Reality: the Journal of the Virtual Reality Society, 2023, vol. 27, pp. 2331-2339.1434-99571359-4338http://hdl.handle.net/20.500.11861/7922The research is designed to trigger students’ game innovations and facilitate their creative learning process by providing them with a “stimulated” immersive game environment to achieve self-regulated learning practice. This research has tailor-made three situated immersive games for data collection. The Self-regulated Learning model is applied to investigate students’ cognitive, motivational, and emotional aspects of their learning process in these immersive game environments. This study involved a sample of 64 undergraduate students in interactive media design. The three factors and foci in this research are, (1) Cognitive Processing for Creative Thinking, (2) Personal Learning Motivation (PLM), and (3) Environmental Stimulation in Game. The positive results of this research indicated the use of immersive games in game innovation education is promising. The use of situated learning pedagogy provides students with an effective learning process for discovery learning. Students are experiencing “learn-by-doing” and exploring diverse solutions through the experiences gathered from the stimulated immersive environments. The result also provides educators with an alternative pedagogical approach to refining their future curriculums.enGame InnovationsImmersive EnvironmentDigital GamingVirtual RealityLearning InventoryPeer Reviewed Journal Article10.1007/s10055-023-00811-1