Zhang, QiQiZhangZeng, ShanshanShanshanZengDr. WANG Rong, JessyJessyDr. WANG Rong2025-10-082025-10-082025Zhang, Q., Zeng, S., & Wang, R. (28 Jul 2025). Time well spent, time well gained: The influence of segmented time orientation on moral behavior. 85th Annual Meeting of the Academy of Management, Copenhagen, Denmark.https://aom2025.eventscribe.net/searchGlobal.asphttp://hdl.handle.net/20.500.11861/25875This study examines how employees’ time orientation—segmented or fluid—affects their engagement in moral behaviors, which are categorized as interpersonal moral behavior and task-related moral behavior. Drawing on the resource allocation model of self-control, we propose that individuals with a segmented time orientation, defined by structured time management, exhibit higher time use efficacy. This increased efficacy enables them to balance competing demands and engage more consistently in moral behaviors. In contrast, employees with a fluid time orientation, characterized by a flexible approach to managing time, demonstrate lower time use efficacy, which impairs their ability to engage reliably in such behaviors. Furthermore, we highlight the essential role of temporal leadership in improving time allocation by providing clear guidance and structure, which enhances time use efficacy and, in turn, supports employees in engaging in moral behaviors. This study advances the understanding of how time management and leadership intersect with ethical conduct, offering practical insights for organizations seeking to foster workplace ethics while addressing time-related challenges.enConference Paper