Dr. LAW Chui Chui, MonicaMonicaDr. LAW Chui Chui2021-03-022021-03-022019Proceedings of 2019 AMA Summer Academic Conference (Marketing on fire: Burning questions, hot new methods, and practical ideas worth spreading), 2019, 30, DWO-72http://hdl.handle.net/20.500.11861/6461enConference Paper