Revisiting the relationship between public relations and marketing in the digital era

Dr. TONG Suk Chong, CrispyCrispyDr. TONG Suk ChongChan, Fanny Fong YeeFanny Fong YeeChan2024-05-232024-05-232016Tong, S. C., & Chan, F. Y. (2016 Dec 3). Revisiting the relationship between public relations and marketing in the digital era. 1st PRSC & 9th PRAD Conference, Hong Kong.http://hdl.handle.net/20.500.11861/10050enRevisiting the relationship between public relations and marketing in the digital eraConference Paper