Dr. TONG Suk Chong, CrispyCrispyDr. TONG Suk ChongKWOK Mei Mei, MimiMimiKWOK Mei MeiDr. TSUI Tung, KeithKeithDr. TSUI Tung2026-07-152026-07-152022Tong, S. C., Kwok, M. M., & Tsui, T. K. (16-17 Jun 2022). Exploring digital engagement: A study on Hong Kong marketing communications campaigns during the COVID-19 pandemic. The 17th International Conference on Development and Tendencies in Communications Management, Shih Hsin University, Taiwan.http://hdl.handle.net/20.500.11861/28226enExploring digital engagement: A study on Hong Kong marketing communications campaigns during the COVID-19 pandemic探討數碼參與: 防疫年代香港市場營銷傳播案例的分析Conference Paper