Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication

Prof. LAU Kung Wong, NickNickProf. LAU Kung WongLee, Pui YuenPui YuenLee2024-05-222024-05-222013Lau, K. W., & Lee, P. Y. (2013). Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication. American Academy of Advertising (AAA) International Conference 2013.http://hdl.handle.net/20.500.11861/10002enGo virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationConference Paper