黃珮琳2014-02-122014-02-122012http://hdl.handle.net/20.500.11861/1567Thesis (B.A.) -- Hong Kong Shue Yan University, 2012.Includes bibliographical references (leaf 35).38 leaveschiMing bao History.Chinese newspapers China Hong Kong.Mass media Marketing.起死回生 : 早期《明報》營銷策略的研究 = Revival : a study of Ming Pao marketing strategy in the early stage早期《明報》營銷策略的研究.Revival : study of Ming Pao marketing strategy in the early stage.Qi si hui sheng : zao qi "Ming bao" ying xiao ce lü de yan jiu.Thesis