Lee, Pui YuenPui YuenLeeProf. LAU Kung Wong, NickNickProf. LAU Kung Wong2024-05-222024-05-222017Lee, P. Y., & Lau, K. W. (2017 Jul 1). Chinese consumer meanings of product placement in videos on online Tv platform. ICORIA 2017, Ghent, Belgium.http://hdl.handle.net/20.500.11861/9995enChinese consumer meanings of product placement in videos on online Tv platformConference Paper