HON Tai Yuen, KurtKurtHON Tai YuenDr. LAM Cheung, RichardRichardDr. LAM Cheung2016-06-112016-06-112015Journal of Economics and Political Economy, 2015, vol. 2(4), pp. 481-493.2148-8347http://hdl.handle.net/20.500.11861/2608Open access<br> This article was published in "Journal of Economics and Political Economy" in Vol. 2, Issue 4, p. 481-493.Includes bibliographical references.13 p.This paper investigates the decision-making of small investors in the Hong Kong bank stock market.The objective of this study was to search the factors, investing characteristics, and decision-making processes that affect Hong Kong small investors who participate in bank stock market.The results suggest that we can derive the following ascending order of importance of factors:reference group, stock nature, returnsperformance and bank performance. Reference group is the least important factor and bank performance is the most important factor. We used Kendall rank correlation coefficients to measure thedifferent ranking of factorsand are therefore attempting to give advice for financial advisers approaching target customers in Hong Kong.enInvestment DecisionSmallinvestorsBank Stock MarketsHong KongBank stocks China Hong Kong.Stock exchanges China Hong Kong.Peer Reviewed Journal Article