2025-07-142025-07-14http://hdl.handle.net/20.500.11861/20954Dr. Grace Xiao, ZHANG obtained her PhD degree from the School of Journalism and Communication, the Chinese University of Hong Kong. She is currently an Assistant Professor at the Department of Journalism and Communication, Hong Kong Shue Yan University. Before joining HKSYU, she served as an Assistant Professor at the Macau University of Science and Technology (2018-2022). Her research interests including marketing communication, cross-regional media consumption, media effects and health communication. Her research has been published in New Media & Society, Social Media+Society, Asian Journal of Communication, International Journal of Communication, TRE: Logistics and Transportation Review, among others. Award: 2023 Best Article Award, Communication & Society (ICA affiliate journal)Marketing communicationCross-regional media consumptionMedia effects and health communication