When corporate apologies work : the mediating effect of public awareness on relief or public anger

Choi, Wing-yanWing-yanChoi2015-12-092015-12-092014http://hdl.handle.net/20.500.11861/2454Cover title.Thesis (B.A.) -- Hong Kong Shue Yan University, 2014.Includes bibliographical references (p. 35-38).46 leavesengCorporations Public relations.Public relations Management.Business communication.When corporate apologies work : the mediating effect of public awareness on relief or public angerThesis