2025-07-142025-07-14http://hdl.handle.net/20.500.11861/18717Suk Chong TONG (Ph.D., Hong Kong Baptist University) is Associate Professor in the Department of Journalism and Communication, Hong Kong Shue Yan University. She had worked in the sectors of public relations and marketing, and has been teaching public relations, advertising, and communication studies in universities. Her work, which is mainly sole- or lead-authored, has been published in Public Relations Review (SSCI; 2022 Impact Factor: 4.2), Journal of Research in Interactive Marketing (SSCI; 2022 Impact Factor: 8.2), Asian Pacific Journal of Marketing and Logistics (SSCI; 2022 Impact Factor: 3.7), Journal of Communication Management (ESCI; 2022 impact factor: 3.1), and others.Medical news reportingOnline brand communitiesMarketing public relationsOrganizational trustFinancial communicationDigital engagement