Conceptualization of Ren orientation and its management and marketing implications

Dr. LEE BernardMan, Thomas Wing YanThomas Wing YanManEnnew, C.C.EnnewYau, Oliver. H. M.Oliver. H. M.Yau2019-02-132019-02-132014Lee, B., Man, T. W. Y., Ennew, C., & Yau, O. H. M. (2014). Conceptualization of Ren orientation and its management and marketing implications. IACMR Conference 2014: Exploring new concepts and theories from Chinese management, Bejing.http://hdl.handle.net/20.500.11861/5533enConceptualization of Ren orientation and its management and marketing implicationsConference Paper