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Issue DateTitleAuthor(s)Type
12013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
22013Digital media shape digital advertising creatives? a discussion on social media and creativesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
32013How creativity training enhances students’ thinking styles in university?Prof. LAU Kung Wong, Nick Conference Paper
42015The organizational creativity learning for advertising agency : A study of advertising practitioner’ learning experience in distributed virtual realityLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
52016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
62016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
72014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
82007Establishing creative-friendly space for design thinking in shared virtual reality in tertiary design educationProf. LAU Kung Wong, Nick Conference Paper
92006Can computers assist design students to develop their creative minds?Prof. LAU Kung Wong, Nick Conference Paper
102007Designing a pilot elearning space for releasing learners’ creative potentialProf. LAU Kung Wong, Nick Conference Paper

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