Dr. LAU Kung Wong

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Name Card

JOUR-lau.jpeg picture
 
Position
Associate Professor
Director of the Virtual Reality Laboratory
 
Name
Dr. LAU Kung Wong
 
Chinese Name
劉公煌博士
 
Main Affiliation
 
Personal Site
 
Email
 
ORCID
 
Scopus Author ID
 
Research Interests
UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)
Digital Humanities in XR
Design Thinking & Thinking Styles
 
Variants
Lau, K. W.
 
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Status
staff
 

Publications

Results 21-40 of 54

Issue DateTitleAuthor(s)Type
212015Organizational Learning Goes Virtual? A Study of Employees’ Learning Achievement in Stereoscopic 3D Virtual RealityDr. LAU Kung Wong Peer Reviewed Journal Article
222015The role of stereoscopic 3D virtual reality in fashion advertising and consumer learningDr. LAU Kung Wong ; Lee, P. Y Book Chapter
232014A Creative Organizational Learning: A discourse on the development and possibility in applying computer-aided creativity training for creative industriesDr. LAU Kung Wong Peer Reviewed Journal Article
242014Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual realityDr. LAU Kung Wong ; Lee, P. Y. ; Lau, H. F. Peer Reviewed Journal Article
252014The Role of Mixed-emotion in Shaping Consumers’ Behavior: A Study of Online and Brick-and-mortar Fashion Retailing in Hong KongLam, S. T. ; Dr. LAU Kung Wong ; Lau, H. F. Peer Reviewed Journal Article
262014Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising AgencyLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
272014Being a Teacher-Researcher in Classroom PracticesDr. LAU Kung Wong Peer Reviewed Journal Article
282013The future of virtual environments: The development of virtual technologyLau, H.F. ; Kan, Chi Wai ; Dr. LAU Kung Wong Peer Reviewed Journal Article
292013Chemical analysis of plasma-assisted antimicrobial treatment on cottonKan, C. W. ; Lam, Y. L. ; Yuen, C. W. M. ; Luximon, A. ; Dr. LAU Kung Wong ; Chen, K. S. Peer Reviewed Journal Article
302013How consumers shop in virtual reality? How it works?Lau, H.F. ; Kan, Chi Wai ; Dr. LAU Kung Wong Peer Reviewed Journal Article
312013On Creativity Training for Design EducationDr. LAU Kung Wong Book Chapter
322012The use of virtual reality for creating unusual environmental stimulation to motivate students to explore creative ideasDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
332012A study of students’ virtual learning experiences in creativity training in design education: An empirical research in a shared virtual realityDr. LAU Kung Wong Peer Reviewed Journal Article
342011Using Augmented Reality in Fashion Visual Merchandizing Design: A Study of Consumers’ Shopping Experience in virtual worldLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
352011The Importance of Creative Learning Environment in Art & Design EducationDr. LAU Kung Wong Peer Reviewed Journal Article
362011Effect of Sample Conditioning on Instrumental Colour Measurement on Nylon Interlock Fabric.Lau, L. N. ; Kan, C. W. ; Lam, H. L. I. ; Murrells, C. M. ; Yuen, C. W. M. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
372011Study of the Correlation Between Solid Colours Measured by Spectrophotometer and DigiEyeLau, L. N. ; Kan, C. W. ; Lam, H. L. I. ; Murrells, C. M. ; Yuen, C. W. M. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
382011From distance shopping to virtual shopping: Using telepresence experience design as a retailing strategyDr. LAU Kung Wong ; Lee, P. Y. ; Kan, C. W. Peer Reviewed Journal Article
392011The difficulties of assessing design students’ creativity: A critical review on various approaches for design educationDr. LAU Kung Wong Peer Reviewed Journal Article
402011The use of virtual reality in tertiary fashion educationLau, H. F. ; Leung, Delores P. Y. ; Dr. LAU Kung Wong Book Chapter