Dr. LAU Kung Wong

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Name Card

JOUR-lau.jpeg picture
 
Position
Associate Professor
Director of the Virtual Reality Laboratory
 
Name
Dr. LAU Kung Wong
 
Chinese Name
劉公煌博士
 
Main Affiliation
 
Personal Site
 
Email
 
ORCID
 
Scopus Author ID
 
Research Interests
UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)
Digital Humanities in XR
Design Thinking & Thinking Styles
 
Variants
Lau, K. W.
 
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Status
staff
 

Publications


Refined By:
Author:  Lee, P. Y.

Results 1-7 of 7

Issue DateTitleAuthor(s)Type
12018A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertisingLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
22014Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual realityDr. LAU Kung Wong ; Lee, P. Y. ; Lau, H. F. Peer Reviewed Journal Article
32014Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising AgencyLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
42011Using Augmented Reality in Fashion Visual Merchandizing Design: A Study of Consumers’ Shopping Experience in virtual worldLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
52011From distance shopping to virtual shopping: Using telepresence experience design as a retailing strategyDr. LAU Kung Wong ; Lee, P. Y. ; Kan, C. W. Peer Reviewed Journal Article
62008The Changing Roles of Communication Designer in Ubiquitous Media.Lee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
72008On design thinking: Studying the hybrid process of managing creative thinking and design planning in design education.Dr. LAU Kung Wong ; Lee, P. Y. Peer Reviewed Journal Article